About Us


SportsCover Direct was established with the aim of offering comprehensive, specialist and unique insurance products to those involved in the sports and leisure activities.


Beginning with basic paragliding travel insurance, SportsCover Direct has expanded into the UK’s largest online specialist sports insurance provider, supplying insurance to thousands of sportsmen and sportswomen a year. SportsCover Direct are recognised as a leading supplier of sports insurance products and have built up an admirable reputation within the wider market. They are constantly committed to offering products that are easy to understand and a service that is competent, fast and easy to access.


SportsCover Direct is distinctive with regards to both the number and the range of products that are on offer. From event cover to travel insurance, children’s insurance to buildings and contents cover. SportsCover Direct pride themselves on being able to cater for the insurance needs of a huge variety of individuals who are involved within the sports sector.


The team at SportsCover Direct have always recognised the importance of specialist insurance and, over time, have built up a deep knowledge of the industry. The team are fully up to date with trends in both the insurance and sporting industries and ensure they keep abreast of any new developments.


Central to the success of SportsCover Direct has been the ongoing dedication of the staff to offer professional customer service and a desire to understand their customers and their needs.


All policies are underwritten by AXA XL. SportsCover Direct are authorised and regulated by the Financial Conduct Authority (FCA – firm number 309959)


Our Brands


Protectivity logo


Our sister brand, Protectivity, is a specialist in niche small business insurance. Protectivity covers thousands of individuals and small to medium size businesses across the UK, offering a range of tailored insurance products, such as Hairdressing Insurance, Personal Training Insurance and Pet Business Insurance, that protects their 61,000+ customers against unforeseen events.


You can find out more information and get a quote for Protectivity’s products by clicking on the links below.


Dog Walking Insurance 

Dog Grooming Insurance

Personal Trainer Insurance

Event Insurance

Gym Insurance

Therapy Insurance


Visit the Protectivity website for more products.




We’ve partnered with Les Mills – the global leader in group exercise, to provide Personal Trainer Insurance to self-employed Les Mills Registered and Non-Registered Instructors.


For more information please visit the Les Mills Insurance page.

Why Sportscover Direct?

  • The UK’s largest online specialist sports insurance provider
  • Competent, fast and easy to access
  • Huge number and range of products
  • Deep and up-to-date knowledge of the industry
  • Professional customer service

Search here to find your sport


Search here to find your sport

or speak to one of our advisors

01494 484800

Opening hours:
Mon-Fri 9am-5:30pm

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