It’s no surprise that plenty of people love a getaway to a ski resort – around 1.5 million Brits head off on skiing holidays each year. But what if the idea of strapping on skis and hurtling down a mountain isn’t exactly your idea of fun? Whether it’s a lack of interest, confidence, or just a preference for something a little less icy and intense, you’re definitely not alone. In fact, recent research shows that 36% of people who go on ski holidays actually want to take part in non-ski activities.
That might sound surprising, but you’ll be pleased to know that ski resorts have quietly become fantastic destinations even for those who never set foot on a slope. These mountain retreats now offer a world of other adventures, indulgences, and experiences – all with that magical winter backdrop. From snowshoeing to spas, hot chocolate to horse-drawn sleighs, there’s so much to enjoy that you might end up wondering why skiing ever seemed essential in the first place.
So, if you’re considering a winter holiday but don’t fancy skiing, read on – this guide is for you.
What to do on winter snow holidays for non-skiers
The good news? You don’t have to ski to enjoy a ski resort. Whether you’re in it for the scenery, the food, the relaxation, or just a change of pace, there’s something for everyone. And with a little planning ahead, you can tailor your trip to include all the snow-flecked magic and none of the downhill drama.
Snowshoeing
If you love a good walk and want to experience the peaceful beauty of snow-covered landscapes, snowshoeing might just be your new favourite activity. No experience needed – just pop on a pair of snowshoes (which help distribute your weight so you don’t sink in the snow), follow the marked trails, and off you go. It’s low-impact, scenic, and utterly serene.
Ice skating
Many resorts have ice rinks where you can have a spin – or a cautious shuffle – around the ice. Some even host evening skating sessions with music and twinkling lights. It’s a lovely way to spend an hour or two, and it’s surprisingly good exercise too. Whether you’re a budding Torvill or just trying to stay upright, it’s guaranteed to make you smile.
Snowmobiling
For those seeking an adrenaline rush, snowmobiling can be a thrilling adventure. You’ll travel on this motorised vehicle with skis in the front and a continuous rubber track in the rear, making it an exciting way to get around. One of the reasons snowmobile tours are so popular is because you can explore remote areas like backcountry and trails during winter months, which might otherwise be difficult to access.
Sleigh rides
Who doesn’t love to ride through a winter wonderland? You’d be hard-pressed not to enjoy a peaceful ride through snow-covered landscapes on a horse-drawn sleigh. It’s an activity that’s both romantic and family-friendly, depending on the company of course.
Indoor activities
Ski resorts aren’t just about the great outdoors – there’s plenty to enjoy indoors too. Many have luxurious spas offering massages, thermal baths, saunas, and hot tubs – perfect for unwinding while the snow falls outside. And if retail therapy is more your thing, check out local shops and boutiques for one-of-a-kind souvenirs, cosy knitwear, and artisan gifts.
Après-ski
Think après-ski is only for skiers? Not a bit of it. Everyone’s welcome to join in the social side of mountain life. Picture yourself sipping glühwein by a roaring fire, enjoying live music, joining a fondue night, or warming up with mulled cider at an outdoor bar. The vibe is relaxed and fun – no ski pass required.
Snow tubing
Looking for something simple, exhilarating, and downright silly? Try snow tubing. You don’t need any lessons – just sit in a big inflatable ring and slide down specially prepared slopes. It’s great for kids and adults alike, and you’ll be laughing all the way down (and probably on the way back up too).
Winter festivals
Many resorts host seasonal events, from ice carving contests to open-air concerts and festive markets. These are perfect opportunities to soak up the atmosphere, sample local food and drink, and discover regional traditions. Check local listings to see what’s on during your visit.
Photography
If you’re a keen photographer – or even just an enthusiastic Instagrammer – a ski resort in winter is a dream. Think snowy forests, dramatic mountain vistas, and charming alpine chalets. Whether you’re using a fancy camera or your phone, it’s the perfect place to snap some truly stunning shots.
Snowcat tours
Not up for hiking or skiing? No problem. Hop into a snowcat – a heated, tracked vehicle that takes you on scenic routes through the mountains. It’s a unique and comfortable way to explore off-the-beaten-path areas while learning a bit about the local environment.
Winter wildlife watching
Some mountain regions are home to incredible wildlife – think deer, foxes, or even elusive lynx. Guided winter wildlife tours can give you the chance to see these animals in their natural habitat and learn more about the ecosystem too.
Cross-country skiing
Okay, we know we said no skiing – but hear us out. Cross-country skiing is completely different to downhill. It’s slower, steadier, and much easier to pick up. More like a snowy hike on skis, it’s a brilliant way to explore at your own pace while getting a bit of gentle exercise.
Best ski resorts for non-skiers
For anyone wondering if you can visit a ski resort without skiing, the short answer is yes – although some destinations will cater for non-skiers more than others. There are plenty of these out there, though, so you won’t be short on options.
We’ve put together a list of some of the best ski resorts known for their non-skiing activities.
Winter snow holidays for non-skiers in Europe
Europe is a safe bet for finding plenty of inspiration for cosy, festive breaks, which let you take in the striking surroundings without having to ski. From France to Switzerland, Spain to Austria, there’s no end to the potential memories you could make, year after year. The only difficulty is deciding which one to head to first…
Take a look at some of the best winter snow holidays for non-skiers in Europe:
Zermatt, Switzerland
Zermatt is car-free and surrounded by the stunning Swiss Alps, with the three main local mountains being Matterhorn Glacier Paradise, Gornergrat, and Rothorn. Non-skiers can take a ride on the Gornergrat Railway for breathtaking views, enjoy spa facilities, or take scenic walks around the village. If you’re into hiking, the Five Lakes Trail is renowned for providing you with incredible views on the route around lakes, hillsides and woods.
Chamonix, France
The home of the 4810m-high Mont Blanc combines both natural beauty and thrilling culture. Famously featuring the tallest mountain in Western Europe, Chamonix offers a wide range of mountaineering activities, along with plenty of other ways to while away your leisure time. The vibrant town is dotted with shops and cafes, museums, galleries and a cinema.
St. Moritz, Switzerland
The elegant St. Moritz is known for its luxury and spa facilities, as well as having hosted the Winter Olympics twice. Non-skiers can enjoy thermal baths, gourmet dining, and high-end shopping, as well as activities like tobogganing, horse riding, tennis and sailing. Plus, the location boasts over 300 days of annual sunshine.
Vall de Núria, Spain
The special experience of being at this Pyrenees-based resort starts with the magical rack railway you’ll need to use to enter it. Vall de Núria is known as an important religious site, with a church you can visit. You can also partake in snowshoeing expeditions and scuba diving in the lake.
Innsbruck, Austria
You can find plenty of magical winter holidays in Austria for non-skiers, including this charming Alpine city surrounded by mountains. Non-skiers can explore the old town and take in its historic buildings, visit the Golden Roof, and take a cable car ride to the Nordkette for panoramic views. The city also has museums and cultural attractions aplenty.
Hallstatt, Austria
Another Austrian winter holiday worth adding to your list, this idyllic village is a UNESCO World Heritage Site sitting by a serene lake and surrounded by snow-covered mountains. Explore the charming streets, take a boat ride on the lake, and visit the historic Beinhaus (Bone House).
Ortisei, Italy
Ortisei is the main village of the Val Gardena area, in the heart of the beautiful Dolomites. It’s known for its incomparable beauty, with endless awesome mountains all around and a pretty town centre. Featuring an array of cafes, restaurants and pubs, as well as seven different shopping centres, it also has a hot spring, ice rink and six toboggan runs.
Winter snow holidays for non-skiers in the rest of the world
Aspen, Colorado, US
Aspen is famous for its world-class skiing, but it also offers a range of activities for non-skiers. You can explore the beautiful town, enjoy high-end shopping and dining, visit art galleries, or take part in outdoor activities like snowshoeing and dog sledging.
Whistler, British Columbia, Canada
Whistler might be the largest ski area in North America, but it isn’t just for skiers. It’s also known for its vibrant village with shops, restaurants, and entertainment. You can hike the snowshoeing trails, go zip-lining, ice skating or bobsleighing, and enjoy the après-ski scene. There’s also a Scandinavian spa, breweries, dog sledging, and the incredible Cloudraker Bridge walk across a glacier.
Lake Tahoe, California/Nevada, USA
Lake Tahoe is a destination with multiple ski resorts, but it also offers a variety of activities for non-skiers, such as gondola and sleigh rides, ice skating, and snowshoeing. Explore the beautiful lake itself and hike in the surrounding forests, or take a boat to Vikingsholm Castle, on the shore of Emerald Bay.
Jackson Hole, Wyoming, USA
While Jackson Hole is a mecca for skiers and snowboarders, it also has attractions like the National Elk Refuge, snowmobile tours, and a charming town to explore. The various national parks are home to wildlife tours where you can spot moose, deer, bison, elk and bears. Snowtubing at Snow King Mountain is a highlight if you want to make your inner child happy.
Park City, Utah, USA
Park City has a historic downtown area with shops, galleries, and restaurants. You can while away many hours just perusing Main Street. Non-skiers can take a scenic ride on the Park City Mountain Resort’s gondola, go snowshoeing, zip lining or rock climbing, or enjoy the Sundance Film Festival (in January). There are also 32 spa facilities, for resting aching feet or indulging in a treatment just because.
Breckenridge, Colorado, USA
Breckenridge offers a historic town with museums, shopping, and dining. Non-skiers can explore the area’s beautiful trails on snowshoes or take a scenic ride on the BreckConnect Gondola. The picture-perfect town is an attraction in itself, which is lit by twinkling lights after the sun goes down. The Arts District offers a generous amount of creative activities like art workshops, craft-making classes and theatre production. There’s also a 750-seat live music venue, the Riverwalk Center.
Queenstown, New Zealand
Queenstown is a year-round adventure destination. In winter, non-skiers can enjoy bungee jumping, jet boating, horseback riding, wildlife and wine tours, among other activities. There are an impressive 31 spas, so choosing a gentler pace isn’t just accepted here; it’s expected. In between unwinding, you can browse one of the city’s 51 shopping centres.
Get Winter Sports Travel Insurance with SportsCover Direct
Taking off on a picturesque trip to remember? Don’t let anything spoil your fun this winter. Whether you’re skiing or not, you’ll need the right insurance for any kind of winter sport activity, so that you can focus on fully enjoying your break.
SportsCover Direct’s Winter Sports Travel Insurance offers cover for over 500 sports, with financial peace of mind for emergency medical costs, cancelled trips and more. If you have existing travel insurance, simply opt for our bolt-on to add the right kind of protection for your needs. You can also choose Sports Accident Insurance, which features personal liability and income protection if anything should happen to you.
Find out more and get a Skiing Travel Insurance quote online. Alternatively, if you’re not into skiing, we offer Snowboarding Travel Insurance too. If you need any support at all, our friendly team are on hand to answer any questions.
This blog has been created as general information and should not be taken as advice. Make sure you have the correct level of insurance for your requirements and always review policy documentation.