About us
SportsCover Direct has provided specialist insurance for active people for more than 30 years, covering 500+ sports and activities.
From Sports Travel and Activity Top-Up to Golf and Shooting Insurance, we combine specialist expertise with simple online buying and UK-based customer support.
Award winning insurance
Recognised for our specialist approach
to sports and travel insurance.
Trusted by 75,000+ customers
Exceptional-rated cover from thousands of active travellers.
Backed by AXA XL
Buy with confidence with cover
underwritten by a leading insurer.
SportsCover Direct has been supporting people alongside their active lifestyles for more than 30 years. From sports holidays and training trips to competitions and adventures abroad, we provide specialist insurance for more than 500 sports and activities.
Our product range includes Sports Travel Insurance, Activity Top-Up Insurance, Golf Insurance and Shooting Insurance, helping us support a wide variety of sports enthusiasts with cover that reflects how they train, compete and travel.
We combine specialist sports and travel insurance expertise with technology designed to make finding and buying cover as simple as possible. Clear choices, an easy online experience and a UK-based customer support team all help make arranging insurance one less thing to worry about.
Trusted by tens of thousands of customers each year, our award-winning specialist cover is built for people who want to spend more time enjoying their sport and less time thinking about insurance. Our reviews speak for themselves!
Part of Starpeak Insurance Solutions
SportsCover Direct and its sister brands, Protectivity and Les Mills Insurance, are trading names of Starpeak Insurance Solutions Ltd.
Protectivity provides specialist insurance for small businesses, event organisers and landlords, making it easier to buy tailored cover online. Established in 2007, the brand now protects over 180,000 customers across a wide range of niche sectors.
Starpeak is a leading digital distributor of insurance solutions, specialising in niche markets within the consumer and SME sectors. Over 30+ years of history, Starpeak has provided cover to more than 700,000 policyholders.
In 2021, we assumed management of Les Mills Insurance, part of the world-renowned Les Mills group exercise brand. Through this partnership, we now provide tailored Personal Trainer Insurance to both self-employed Les Mills Registered and Non-Registered Instructors, ensuring comprehensive coverage for their professional needs.
Thousands rate how easy it is
We’ve refined our process to make buying sports insurance abroad simple but thorough, with cover designed around the activities you take part in, from training trips and competitions to active holidays overseas.
Why choose us
SportsCover Direct is a specialist insurance provider focused entirely on sport. For over 30 years, we’ve helped athletes, teams and organisations get the protection they need, whether they’re travelling, competing, or training abroad or in the UK.
Covering 500+ sports
Fast online quotes
Established over 30 years
UK-based support team
Built By People Who Understand Sport
Running event, Buckinghamshire
Team canoeing, UK
Sponsors of Victor Berlemont
Winners of specialist insurance
Team building, Longridge
Winner of business of the year in MK and Bucks
Tough Mudder team event
Explore our products
Explore our range of specialist insurance products, designed to protect you whether you’re training, travelling or competing.